It’s official: The new owner of Arctic Cat announced yesterday that it is indeed taking the Arctic Cat brand name off of Cat-made ATVs and side-by-sides, but the name will remain on Arctic Cat snowmobiles.
At a classy dealer event held in Dallas, Texas, officials from Textron – which purchased Arctic Cat this winter – said the Wildcat, Prowler and Alterra sub-brands that Arctic Cat has been using on its dirt-focused products will remain, but they will roll up under the Textron Off Road brand. Liz Keener, the senior editor on our sister publication Powersports Business, attended the event. (UPDATE: For more notes and direct quotes from the event, click here.)
Keener reports that the event – which was attended by about 50 dealers and simulcast to hundreds of other Textron and Arctic Cat dealers across North America – was also used to unveil some details on exciting new side-by-sides, including the sporty Wildcat XX, which will be released in the spring of 2018.
Though focused largely on dirt products, the Arctic Cat snowmobile division was represented at the event as well, as snowmobile VP/GM Erik Nelson spoke and highlighted Arctic Cat’s 2018 snowmobile lineup.
To reinforce the message that Textron is a big, stable and strong company, Keener said dealers and media attending the event walked past a Bell helicopter and a Scorpion fighter jet in the showroom – both produced by Textron.