AMSOIL Inks Title Deal With ISOC

Superior, Wis. ~ AMSOIL, INC, The First in Synthetics, is happy to announce that they are close to signing a three-year Title Sponsorship package with the renewed snocross racing series, the International Series of Champions, or ISOC.

Starting with the 2008-2009 tour, the new series will be named the AMSOIL Championship Snocross Series, with ISOC being the governing body. The AMSOIL Series will consist of a minimum of eight national races, starting with the AMSOIL Duluth National on November 28-30, 2008.

“For more than a decade, AMSOIL has been the leader in snowmobile industry,” said Jeremy Meyer, AMSOIL Race Program Manager. “With winning teams on the track, AMSOIL has also shown a deep commitment to sponsoring race series. That commitment continues as AMSOIL steps into the title sponsorship role with the newly reformed ISOC series.”

ISOC has positioned itself to be the premier North American snocross series in the wake of the dissolution of the World PowerSports Association (WPSA). ISOC will sanction races through out North America, including races in Minnesota, Wisconsin, Michigan, New York and Quebec. These events will feature the world’s premier racers, including Dennis Eckstrom, Ross Martin and Tucker Hibbert

“AMSOIL’s commitment to racing and snocross is not only a great thing for ISOC but the snowmobile industry as a whole,” said Scott Lorentz, ISOC Director of Operations. “This partnership will help continue the great momentum and energy AMSOIL has created in our sport over the past 10 years and put in motion a number of ISOC goals to grow racing.”

ISOC is based in Albertville, Minn. and is led by former cross-country racer John Daniels. He also oversees Sled Head 24/7, which creates multi-media news and entertainment for snowmobiling enthusiasts. Sled Head 24/7 has a presence on regional television and radio, on the internet in videos it produces.

ABOUT THE COMPANY: AMSOIL has been the recognized leader in synthetic lubricants since 1972. AMSOIL is title sponsor for Scheuring Speed Sports and is the Official Oil of the Rock Maple Racing and the Canadian Snowcross Racing Association. For more information about AMSOIL synthetic motor oils, call (715) 392-7101 or contact AMSOIL INC, AMSOIL Building, Superior, WI 54880, or go to

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