Goodwin Performance Acquired By Wisconsin-Based Toolamation

The venerable Goodwin Performance snowmobile aftermarket performance shop announced on April 2 that it is being acquired by Wisconsin-based Toolamation. Terms of the deal were not disclosed.

According to the press release, Goodwin Performance will continue to make, sell and distribute snowmobile components, but the founders are moving a half-step away from the business. Former Eagle River World Champion Greg Goodwin will serve in a consulting role, while Kurt Krumm is starting his own business that will serve as a vendor to the new company.

The Goodwin business will also move from its longtime location in Zion, Illinois, to the Toolamation facility in Kenosha, Wisconsin. WIth the change of state, that might sound like a big move, but it’s truly just 8 miles to the northeast.

Toolamation is a CNC machine shop that’s been around since 1968. A quick view of their website shows all sorts of aluminum components that the company creates for other companies.

The Goodwin Brothers Racing family team was inducted into the competition-focused Snowmobile Hall of Fame in 2019. Here’s the full press release about the transaction from the companies (below).

Goodwin Performance Acquired by Toolamation Services Inc.; Operations to continue without interruption

Zion Illinois – April 2, 2025 – Goodwin Performance, a leader in the snowmobile industry for over 34 years is excited to announce the sale of its operations to Toolamation Services Inc.,  a privately owned company specializing in prototype to high volume CNC machining and engineering services.

Goodwin Performance was founded in 1991 by Greg Goodwin and Kurt Krumm with the goal of providing both professional and recreational snowmobile enthusiasts with superior products and technical knowledge. “It has been a privilege to serve the snowmobile community over the years through racing, sponsorship, clutching development, suspension, mechanical services and parts/product sales. This new chapter for Goodwin Performance ensures our customers will continue to receive the same personalized care they have grown accustomed to,” said Greg Goodwin. Kurt Krumm added, “We’re not going anywhere! This is a win-win situation for Greg & me, Toolamation, and our customers. We look forward to years of collaboration & continued growth in the industry.”

Tony Deieso, president of Toolamation, stated, “This acquisition will enable Goodwin Performance to expand its reach and product innovation, while continuing to serve its loyal customers with the same commitment to quality that has made it a trusted name in the industry. Both Goodwin Performance and Toolamation  share a mutual vision of superior customer service to meet your high performance snowmobile product needs.”

Key details:

• Goodwin Performance will continue to provide clutching, clutching components, and other parts and products online (www.goodwinperformance.com),  by phone (847-872-4001) or in person at our new location 9037 Sheridan Road, Kenosha, WI 53143.
• Matt Roebuck, parts manager for over 25 years, will continue his role at Goodwin Performance to meet customer’s snowmobile performance parts needs.
• Kurt Krumm will continue shock repair and limited service work under his own name, GP2, and can be reached by phone at 262-455-5126.  Kurt will be the authorized suspension service center for Goodwin Performance.
• Greg Goodwin will be stepping away from day-to-day operations at Goodwin Performance. However, he will remain with the company in a consulting role, providing technical support and expertise to customers, as well as new product and clutch component development.

Please mark your calendars for the Wide Open Wisconsin snow show taking place September 19-21 in West Bend, WI, to see the same Goodwin Performance team you know and trust, as well as to meet the new members of the team who are looking forward to working with you.

For more information or questions regarding the same or new location, please contact us at 847-872-4001.    

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