The back room of the Snow Goer offices include many treasures that the folks who work on the non-snowmobiling magazines of this publishing company will never understand. One example is the bins we have of old snowmobiling photos and snowmobiling brochures, including a brochure we unearthed this morning for the 1973 Alouette snowmobile lineup.
With a name like Alouette, there was never any doubt that its roots were in French Canada and, more specifically, Quebec. But the brand had many owners during its brief, nine-year run that started in model year 1967 and ended in 1976. It was launched by the Featherweight Corp out of Montreal during the fall of 1966, but that company was sold to Bangor Punta out of Connecticut in 1970. It later became a part of toy-giant Coleco from 1972 into 1975, when Coleco spun off its snowmobile division to Rupp, where it met its end.
Below are some scanned pages from the 1973 Alouette brochure, showing some of the brand’s key models that year.