H-D to John Deere to Ski Whiz: Classic 1975 Snowmobile Ads

We unearthed a treasure on Friday: A November 1974 issue of Snow Goer magazine that was still in its original plastic, as wrapped by the printer. It had never breathed the fresh air of a boring corporate office, much less experience the warm glow of the color-dulling sun. Its pages were a brilliant white, much like the snow that the sleds featured inside of it were intended to ride upon.

Frankly, the cover of the magazine wasn’t much to look at: An out-of-focus Ski-Doo and its rider kicking up some Wyoming powder, with cover lines barely readable against the tree in the background. But the ads inside? They were glorious to look at! And, judging from how people reacted to a recent post featuring classic snowmobile ads from 1995, we figured we’re going to have to share again.

The issue featured full-page or two-page color ads from (in order of appearance) Johnson, Suzuki, Yamaha, Harley-Davidson, Arctic Cat, Moto-Ski, AC-Delco, John Deere, Polaris, STP, Walls Industries, Massey-Ferguson Ski Whiz and Scorpion. After we finish reading the cover story on the legendary Smokin’ Joe Frazier and his family’s snowmobiling adventures, this issue is going back into storage in a dark place.


November 1974 Snow Goer magazine
1975 Johnson snowmobile
1975 Suzuki snowmobile ad
1975 Yamaha snowmobile ad
1975 Harley-Davidson snowmobile ad
1975 Arctic Cat snowmobile ad
1975 Moto-Ski snowmobile ad
1974 AC Delco snowmobile ad
1975 John Deere snowmobile ad
1975 Polaris snowmobile ad
1974 STP oil ad
1974 Walls snowmobile suit ad
1975 Massey-Ferguson Ski Whiz ad
1975 Scorpion Snowmobile Ad

Editor’s Note: Every Snow Goer issue includes in-depth sled reports and comparisons, aftermarket gear and accessories reviews, riding destination articles, do-it-yourself repair information, snowmobile technology and more. Subscribe to Snow Goer now to receive print and/or digital issues.

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