The snowmobile world was going through some interesting times in the early 1980s. Brands like John Deere, Kawasaki and Moto-Ski were still in existence for model year 1982. Yet two other huge brands at the time had just announced their demise.
The “Answers on Arctic Cat” line on the cover of the Aug./Sept. 1981 issue of Snowmobile Magazine told an ominous tale. Flipping to the article on page 54, it got worse. It started, “There will be no 1982 model Arctic Cat or Scorpion snowmobiles. Instead, the snowmobile group of Arctic Enterprises Inc. will spend the coming season selling the remaining 1981 snowmobiles in its and its dealer inventories as well as clothing, accessories and parts.”
We know now that Arctic Cat would later make a triumphant return, but at the time things weren’t looking good on that front.
Yet, when paging through that classic issue of Snowmobile Magazine this morning, we were also inspired by some of the models shown in the ads. From the Blizzard 9500 to the Yamaha SRV, the Polaris Indy 500 to the Kawasaki LTD, the Moto-Ski Sonic to the John Deere Liquifire, the ads in the issue brought back some grand memories.
So, we decided to share those ads with you. Below are some of the interesting ads from the issue, in the order they appeared in the magazine. Enjoy.