Cat Unveils New ‘Arctic Summer’ 2021 Order Period

2021 Arctic Cat Blast ZR 4000

If you thought you missed your chance to get your gloved hands on a 2021 Arctic Cat snowmobile, parent company Textron is giving you one more shot with an Arctic Summer promotion that it unveiled to its dealers in a webinar the morning of July 29.

The new sales program – which launches on August 17 and concludes on August 28 – allows riders to once again order a ’21 Blast, Riot, M 6000 Alpha One, M 8000 Hardcore Alpha One, Norseman X 8000 or ZR 200 model in limited quantities and colors at prices lower than the Manufacturer Suggested Retail Price, but (according to dealers we spoke with) perhaps slightly higher Spring Snowmageddon pricing.

Of the models listed, only the ZR 200 will be available for pre-order in this Arctic Summer event in Canada, where Arctic Cat is embroiled in a legal situation with Ski-Doo maker BRP.

Originally, Arctic Cat announced most of its 2021 model lineup way back in October 2019 and additional Blast machines in November of 2019, and then ran its Snowmageddon order program through April 18. And, the company alleged that the only way a consumer was going to be able to get new sled – for the second straight year – was through that spring order program.

However, the COVID-19 coronavirus and its resulting initial restrictions essentially shut down many dealerships during the last two or three weeks of the order period – and that’s the period during which many consumers make the final decision on their sled purchases. That created a need for this second sales program, dealers said they were told by Cat/Textron officials.

“All Arctic Summer pre-orders are guaranteed to ship starting in December – just in time for snow season!” Cat claimed in a release to the media July 29. More information will be launched on the website on August 17, we’re told.

The new order program also comes after a summer that has included record-smashing sales of ATVs, UTVs, boats and other recreational products at dealerships across the country, as consumers with time on their hands turn to motorized toys to help them socially distance.

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