USCC names new marketing manager

July 16, 2009

Jim Urquhart will oversee marketing efforts for the USCC.
The United States Cross-Country (USCC) snowmobile racing association has hired Jim Urquhart as its new marketing and media relations manager. Urquhart will oversee day-to-day sponsorship sales, fulfillment and communication duties for the circuit and serve as a public relations contact for USCC.

“Cross-country continues to grow and expand, and what started six years ago as just a few racers has grown to hundreds,” said USCC President Pat Mach. “This year we’re launching USCC East as well, so we wanted to bring in someone to handle sponsorships and media relations full-time to make sure all the bases get covered on that end.”

Urquhart has been an amateur snowmobile racer for almost 10 years, racing snocross and cross-country. He started working in the snowmobile industry with Snow Goer magazine; for the past six years he was editor of SNO-X Magazine.

USCC and USCC East schedules will be released soon. The circuits will have two combined events, the Red Lake I-500 (January 15-17, 2010) and an East-West shootout in Michigan later in the season. USCC membership packets are scheduled to be mailed August 15, so racers need to sign up before then to get USCC sponsor discounts. Check for the latest news and updates and sign up to receive the circuit’s newsletter, The Course Marker.

Contact Jim Urquhart at 715/247-5052 or

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