FXR Racing’s Milt Reimer Recognized As Powersports Industry Leader

Milt Reimer
Milt Reimer, founder and owner of FXR Racing

His snowmobile and motocross clothing company started in a garage 20 years ago; it now has more than $50 million in annual sales and it continues to grow at an incredible rate, utilizing new technologies and a lot of aggressive hustle.

That track record and more has started to garner Milt Reimer of FXR Racing a lot of attention, and most recently an Powersports Industry Leader Award from Powersports Business magazine, a trade magazine in the powersports industry and sister publication to Snow Goer magazine.

Dave McMahon, editor-in-chief of Powersports Business, said, “Their company is on the gas and has been for quite some time but especially the past few years. We’ve been keeping an eye on their growth and penetration in the snowmobile market as well as on the motocross side, where they are going to be seeing more growth in the future.”

The story honoring Reimer and his FXR Racing company in Powersports Business mentions a dealer meeting the company held this past winter, where more than 60 of its 600 dealers representing 13 countries gathered in Winnipeg, Manitoba. “It’s not every day that an apparel brand gathers dealers from across the globe to celebrate their partnership,” the article said. “This winter, dealers came from as far away as Russia, Finland, Sweden, Norway, Estonia and Iceland. Of course, the bulk of the contingent was from the U.S. and Canada.”

In the story, Reimer addresses some of the growing pains that come with rapid expansion.

“Every company like us — we’ve more than doubled our sales from three seasons ago from $20 million to now we’re like at $53 million in sales — when your company is growing at that pace, with the infrastructure and warehousing and manufacturing and your ability to ship and deliver, it’s not easy to keep up with it all,” Reimer said. “We struggled three years ago a lot; last year we corralled it a little bit, and this past winter we really nailed it down. A lot of our operations had to change.”

You can read the full story on powersportsbusiness.com. Other Industry Leaders honored by the magazine included Johnny Jump from K&N Engineering, Tim Buche of the Motorcycle Industry Council, and Steve Shankin of Seizmik UTV/Vialink. The overall Powersports Business Industry Executive of the Year was Dennis McNeal, vice president of the motorcycle division at Yamaha Motor Corp., U.S.A.

Milt Reimer MX bike
Milt Reimer’s FXR Racing company has made most of its hay in the snowmobile market, but gear for MX riding is an important and growing part of the business.

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