The snowmobile industry is coming together around a new initiative designed to grow participation, support local clubs, and strengthen the sport’s voice across North America.
Called Go Snowmobiling, the collaborative effort officially launches Nov. 12, 2026, with a new online platform at GoSnowmobiling.com.
Introduced by the International Snowmobile Manufacturers Association (ISMA), Go Snowmobiling brings together manufacturers, snowmobile associations, clubs, aftermarket companies, suppliers, and other industry partners around a shared goal: building a stronger future for snowmobiling.
The initiative includes Arctic Cat, BRP and Polaris, along with a broader network of industry organizations and stakeholders. Rather than operating as a campaign for one manufacturer or organization, Go Snowmobiling is intended to provide a central resource for the entire snowmobile community.
The need for a unified effort is becoming increasingly important. North America has approximately 2 million registered snowmobiles and more than 2,500 snowmobile clubs, but the sport faces several challenges, including an aging rider and volunteer base, rising costs, competition for people’s time, and ongoing concerns about land and trail access.
Go Snowmobiling aims to address those challenges by making it easier for people to discover the sport, find places to ride, and connect with the organizations that keep snowmobiling possible.
“The future of snowmobiling depends on all of us working together,” said Jaret Smith, ISMA president. “We have an incredible sport, passionate riders, and a tremendous network of clubs and organizations. Go Snowmobiling is about bringing those resources together, welcoming the next generation of riders, and making sure people have the information and opportunities they need to experience the sport.”
Connecting Riders, Clubs, and Destinations
A major component of the initiative is its online platform, GoSnowmobiling.com. The website is designed to serve both experienced snowmobilers and people who are curious about trying the sport for the first time.
Resources will help new riders answer common questions, including where to rent a snowmobile, what equipment and clothing they need, how to find a local club, and where they can ride. Safety and education will also be emphasized to make getting started less intimidating.
For current riders, the platform will provide connections to local, state, provincial, and national snowmobile organizations, while giving clubs another way to reach potential members and volunteers.
The website will also highlight snowmobile destinations and bucket-list trips throughout North America. Content contributed by clubs and associations will showcase major riding destinations as well as memorable experiences closer to home, encouraging snowmobilers to explore new trails and communities.
A Stronger Voice for Snowmobiling
Beyond promoting the recreational side of the sport, Go Snowmobiling will support broader industry advocacy efforts. Land and trail access, rider safety, sound, and community impacts are among the issues that influence where and how people can ride. A more unified industry and community voice can help raise awareness of these issues and support the organizations working to protect riding opportunities.
Participation in the initiative is not limited to manufacturers or national organizations. Clubs, associations, riders, and other industry partners are encouraged to contribute ideas, content, and resources.
“We are all in this together,” Smith said. “If we work together today, we can help ensure that snowmobiling has a strong future tomorrow.”
For an industry built on shared trails, local clubs, and a passionate riding community, the message is straightforward: The future of snowmobiling is something everyone has a stake in. Go Snowmobiling aims to give that community a place to come together and a stronger platform for moving forward.
Learn more at GoSnowmobiling.com.
“Kudos to the manufacturers for launching the Go Snowmobiling initiative. As someone who’s been in the media and events side of snowmobiling for over 30 years plus a lifelong enthusiast, I know the importance of getting new people involved and showcasing our sport in a positive and consistent manner. It takes the entire industry and endless club volunteers to make each riding season a success”
Mark Rosacker
VP Sales – Snow Goer
