Big news from the snowmobile aftermarket, as a longstanding and respected hard parts brand is getting a new owner.

Fett Brother Performance of Frazee, Minnesota, has been purchased by Fowler Parts Service of Ogilvie, Minnesota. Terms of the deal were not disclosed. The full press release from Fowler is pasted at the bottom of this story.

The deal was officially announced on September 23, but Fett Bros. owner Dale Fett and Fowler owner Matt Pfankuch stopped by the Snow Goer booth at the Hay Days Grass Drag & Swap meet on September 6 to let us know about the impending sale.

Pfankuch said the Fett Brothers Performance (FBP) name will remain in place, adding that he plans to further build-out the brand’s line of clutching components and other parts.

“Once we get everything in place, we’ll start to expand the product line to include parts for the latest generation of clutches,” Pfankuch said.

Asked why he was selling the business, the ever-personable Dale Fett quipped, “Because I’m old!” Then he said he’s been thinking of selling the business for a couple of years, but things got more serious in discussions with Pfankuch over the last six months. Fett isn’t going to completely retire, however: He’ll still run the Composit track business in the U.S., he said, and do shocks service under the new 2 Below Trading Company name.

Fett Brothers Performance was founded in 1992 by brothers Dale and Dennis Fett.

Pfankuch is a longtime powersports industry insider we first met in the 1990s. In October of 2020, he purchased the Fowler distribution business, and then he added the High Performance Engineering brand in 2023.

He said he’s done business with Fett on one level or another for more than 25 years, adding that the business fits perfectly with his interests.

“If you would have asked me 10 years ago if I’d own a distributor [meaning Fowler], I would have told you that you were crazy,” Phankuch said. “But the plan, once I bought Fowler, was to get that up and running and then add something that was in my area of expertise, which is product development and bringing products to the industry. It all sets up really well.”

One of the other attractions, Pfankuch said, was the quality of the Fett Brothers products. “It was important to me that they featured U.S.-made, quality products, and I want to keep it that way. They have some great suppliers right here in Minnesota.”

Here’s that full press release from the two companies below:

Fowler Parts Service Acquires Fett Brothers Performance, Expanding Legacy and Product Offering

Ogilvie, MN — September 23, 2025 — Fowler Parts Service (FPS), a leader in powersports and lawn parts distribution, is proud to announce the acquisition of Fett Brothers Performance, a respected name in the snowmobile industry since 1995.

Founded by brothers Dale and Dennis Fett, Fett Brothers Performance has built a loyal following for its high-quality snowmobile performance products and trusted expertise. With this acquisition, FPS will not only continue the Fett Brothers legacy but also expand the product line to include more parts and accessories for snowmobiles.

“Fett Brothers Performance has been a trusted brand for nearly 30 years,” said Matt Pfankuch, owner of Fowler Parts Service. “We’re honored to carry that legacy forward. This acquisition strengthens our ability to add value to all our dealers’ lines, ensuring they can offer even more proven performance products to their customers.”

With the acquisition, Dale Fett will continue to service riders and racers with Ride Tech Shock Service and clutch balancing under the new name, 2 Below Trading Company. Customers can call or text the new business at 218-850-0180.  A Facebook page will launch soon, with a website planned in the future.

“Thanks to all our past customers for your support over the past 30 years,” said Dale Fett. “It has been a great ride.”

About Fowler Parts Service

Fowler Parts Service has a history that stretches back more than a century.

Originally founded around 1900 as Fowler Electric, the company began by servicing windmill generators with “fruit jar” batteries and gasoline engines with magnetos. Throughout the decades, Fowler adapted to changing technologies and markets. Starting with automotive electronics in the 1920’s and moving into powersports in the 1950’s. In 2020, Matthew Pfankuch acquired Fowler Distributors from Eric Hilliger, rebranded to Fowler Parts Service and moved operations to the northern town of Ogilvie, MN.

At the present day, industry veteran Matt Pfankuch is launching a strategic revamp to strengthen FPS in the snow industry as well as in the ATV and UTV markets.  With over 30 years in the powersports industry, including leadership roles at PowerMadd, Pfankuch brings both engineering expertise and hands-on racing experience to FPS.

Today, FPS is committed to being a top industry player, combining over a century of heritage with modern innovation to better serve dealers and riders nationwide.

About Fett Brothers Performance

Founded in 1995 by Dale and Dennis Fett in Frazee, MN, Fett Brothers Performance has been a trusted supplier of high-quality snowmobile performance parts and accessories for nearly three decades. Known for their commitment to quality and innovation, the Fett brothers built a reputation that resonates with both riders and dealers across the industry.