Electric Sled Maker Taiga Is Back With New Plan

A Canadian-based website is reporting that the Taiga brand’s dreams of being an electric snowmobile and personal watercraft pioneer and manufacturer are still alive, albiet with a new business plan and new ownership situation.

The Quebec-based company has technically been around for a full decade now after setting up its business structure way back in 2015. It produced some electric snowmobiles and personal watercraft with impressive power but limited range, but then ran into the COVID crunch, financial challenges and other issues. It quickly burned through its cash.

Taiga production
Taiga snowmobile production has been paused.

In July of 2024, Taiga sought bankruptcy protections after announcing mass layoffs and paused production three months earlier. Then last October an investor showed up in the form of European boat builder Stewart Wilkinson and his family.

Since then, the news wires have been silent on Taiga. Until this week. The Logic – which dubs itself Canada’s Business & Tech Newsroom – has an extensive feature story bringing folks up to date on Taiga’s situation.

According to the article, Taiga 2.0 is back with most of the same leadership structure, plus Wilkinson as the primary owner. Together, they’ve developed a new business structure which includes selling Taiga vehicles through powersports dealerships instead of selling consumer-direct like Tesla. The company also has a streamlined structure and somewhat less ambitious growth goals.

The article appears to have a bit of a anti-internal combustion engine slant, but otherwise seems well put together with quotes from Wilkinson, company co-founder Samuel Bruneau and even a disgruntled dealer. It also digs into an interesting high-finance twist that ended up hurting the company. Check it out here.

We certainly know there are a lot of detractors of electric snowmobiles, and we at Snow Goer have stated many times that we don’t think the currently available electric options will meet the practical needs of snowmobile enthusiasts. But this is still a subject that intrigues us and many readers, whether for introducing new people to the sport or as a longer-term solution as battery technology evolves.

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8 thoughts on “Electric Sled Maker Taiga Is Back With New Plan

  • Avatar for Harold busch

    Does taiga buy skidoo chassis? If not then why doesn’t brp sue them for copyright infringement like how skidoo was soo quick to sue Arctic cat when the two chassis look and feel totally different. Everyone talked about it but no one talked about how seadoo stole Arctic cats safety breaking module or whatever it was. It was a massive lawsuit but yet no one talked about it

    Reply
  • Avatar for Viking

    They need to do lots of free demos to get people to even consider it to see if it actually works and have a real long battery life MPG.

    Reply
  • Avatar for TheWoodsman

    If Taiga was smart they’d buy the remains of Arctic Cat from Textron. That would put them miles ahead in chassis engineering and give them an instant dealership network. Call them Electric Cats.

    Reply
  • A miniature on board generator with just enough power to drive the electric motor at a limited speed and get you back to safety would make this sled useful.

    Reply
  • Avatar for Craig Austin

    25 kg of batteries to replace every liter of fuel, never going to replace ICE power. ESleds are for politicians and resort guests not snowmobilers. Taiga is entirely dependent on forcing the competition out of business, and of course government subsidies and laws against ICE.

    Reply
    • Avatar for joe bedard

      right on Craig ! my thoughts exactly, JB

      Reply
  • Avatar for Matt Dorscht

    There interesting to say the least. I would try one on test run but I’m partial to my yamaha triples.

    Reply
  • Avatar for Andre

    I have two of these Taiga Nomads and they are impressive. I worrk at a ski hill and they are the machines people want to used. Tons of torque, quick charge time. And the public notices. Good Pr!

    Reply

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