With apologies to country music star Alan Jackson, did you ever consider buying yourself a Mercury and cruising up and down the trail?
Mercury snowmobiles had a certain allure, and we recently stumbled across a mini treasure trove of memories when we unearthed the media kit from the 1970 Kiekhaefer Mercury snowmobiles in the back room of the Snow Goer offices.
The only photos provided in the media kit were the black-and-white images shown below, but they still capture the sleds, and the glorified lifestyle sled makers tried to portray at the time, in illustrious fashion. The captions on each photo below are the ones taped to the pictures in the media kit, produced at Kiekhaefer Mercury’s Public Relations department in Fond du Lac, Wisconsin.
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