In its press release, Arctic Cat stated the company and Atomic Snowboards work well together because both companies are more intense compared to their competitors. Both companies strive to sell the best snow products and are willing to create something out of the norm to grab their consumer’s attention, the release stated.
Three M7 snowmobiles with special graphics will be on tour this season with various representatives of Atomic Snowboards. The snowmobiles will appear at snow shows, demos, dealers and will appear in a variety of snowboard DVD’s ridden by Atomic team rider Danny Garrity.
An orange and a black machine were designed for representatives of the Atomic show tour with custom Argyle graphics derived from Atomic’s Alibi snowboard. A green M7 was specially designed for Atomic Pro rider Danny Garrity, with graphics straight off the high performance Rapture board.
“These concept M7’s have taken a different graphic design direction than what is typical in the snowmobile industry,” said Kale Wainer, a media relations representative for Arctic Cat. “We’re not in the business of building something ‘typical’. The objective of these concept snowmobiles is to show the snowboard industry that they can purchase the best available mountain sled on the market and custom design it to their liking with the help of Arctic Cat accessories and other various snowboard equipment manufacturers.”
“Atomic has had an overwhelming response from these new M7s on the snowboard show circuit,” said Eric Pearson, a representative from Atomic. “We want the whole snowboard industry to know that Arctic Cat was the first to stand behind us, and we couldn’t ask for a better snowmobile to get us to the sickest [powder] on the planet!”