Go Snowmobiling Campaign Expands Its Reach

Ed Klim, the executive director of the International Snowmobile Manufacturers Association (ISMA), sent over this press release today, talking about the Go Snowmobiling program and efforts to help grow the snowmobiling audience.

Ed Klim Snowmobile
Ed Klim, president of the International Snowmobile Manufacturers Association

Go Snowmobiling Campaign Expands Its Reach

HASLETT, MI, December 20, 2016: The Go Snowmobiling campaign has been a great success. Clubs, Groups, and Associations across North America have held Military Rides, Political Rides, and often just have fun holding snowmobile rides with friends and family alike. Winter is starting strong, and there is still a good bit of winter to come this year. The trails and riding areas in many parts of North America are in phenomenal shape.

During this time of year, we are seeing a little bit more daylight and the temperatures are a little warmer, so the improved temperatures and additional daylight improves our opportunity and riding comfort.

The Go Snowmobiling campaign that I have personally participated in highlighted for me the “wow-factor” and the pure enjoyment that people have when they first ride a snowmobile. I have ridden a number of times with first-time snowmobilers and they couldn’t quit talking about how much fun it was and how they couldn’t wait to do it again. Thankfully I was well prepared for the ride and made sure that my guests were well dressed and comfortable. I have been fortunate enough to also snowmobile with many individuals who have much more experience than myself. I have learned that with a little prior planning and thought, we can shape our friends’ experience in snowmobiling with us which helps determine if snowmobiling wins over another convert. When you take a friend snowmobiling, remember that your friend may not be experienced. Keep the ride slow, short, and simple. Chances are that your normal ride would seem like a marathon to an uninitiated friend. Don’t show off or push the envelope or challenge your friends to ride beyond their capabilities or their comfort zone. Remember, you are the one that snowmobiles a lot and understands your machine. Let your friend enjoy that first day of snowmobiling. Again, go slow, make it short, make it simple, and remember that it is always a good idea to feed them well.

The Go Snowmobiling campaign is also joined with the Safe Riders! Campaign. Remember that we have a 22 minute safety video that can be found on our website at: http://www.snowmobile.org/snowmobile-videos.html or http://www.gosnowmobiling.org/snowmobiling-resources.html.

The video is a great tool when introducing a friend to snowmobiling and will help make the ride more enjoyable for everyone.

You should also visit and “Like” our Facebook page before participating in a Go Snowmobiling campaign.  Our Facebook page is www.Facebook.com/GoSnowmobiling . When looking at the page you will notice that many snowmobilers are posting pictures and their experiences on the page. We now have close to 10,000 Friends who visit regularly and it is common for snowmobilers to send out informative posts that are forwarded to hundreds and thousands of snowmobile enthusiasts worldwide. There is also a short general survey on our Facebook page, so when you visit the page, consider answering a few simple survey questions. We are constantly surveying snowmobile customers to see how we can better serve you and how we can help you enjoy your snowmobiling activity.

When you consider putting together a Go Snowmobiling ride, just remember that individuals who don’t own a snowmobile, based on recent research shows that on a scale of 1 to 10, they rate their level of interest as a 9. People that you know, who don’t snowmobile, want to snowmobile. Remember they also want to enjoy snowmobiling for the same reasons you do:

  1. To enjoy the scenery
  2. To get outdoors to have fun with family and friends
  3. To go to unique places that they can’t reach any other way to see amazing sights
  4. To have fun in the winter outdoors and be able to go home tired and be ready for a good night’s sleep.

So please, go out and have fun, take a friend snowmobiling, and enjoy this wonderful winter.

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