Ski-Doo Adds Three New Brand Ambassadors

Ski-Doo has added three interesting new ambassadors to its snowmobile menu of folks it leans on and empowers to sing the brand’s praises on various forms of social media.

Below is the press release from Ski-Doo:

Ski-Doo Adds Three New Ambassadors

Ski-Doo is adding three new brand ambassadors to its snowmobile roster to reach further into the sled community and provide more touchpoints and content for all riders. These people share their experiences and knowledge in fun and authentic ways that showcase the sport through their unique individual lens.

John Gibbs

John Gibbs joins the team as the resident social media fanatic. He’s the main man behind four powersports-dedicated Facebook pages: the Ski-Doo Owner’s Club, New England Sled Talk (NEST), Maine Snowmobile Trail Talk & Discussion, and New England ATV/SUV & SxS. Gibbs’ non-stop energy and enthusiasm are absolutely contagious, and his positive outlook is inspiring. He lives in New Hampshire where his passion lies in both on- and off-trail riding. We’re grateful he is a Ski-Doo rider, but he’s a resource for all snowmobilers.

Stefanie Dean

Stefanie Dean came on our radar screen last year during the search for Everyday Riders with her passion and down-to-earth personality. She is from Utah and has spent extensive time riding and guiding since taking up snowmobiling in 2016. Not having grown up riding, she provides great insight to many on how to get involved in snowmobiling and the progression they might experience. Her love for the outdoors is evident by the fact that she schools horse and provides riding lessons during non-snow months. She’s also the Program Director of a summer camp for kids and horses. 

Steve Martin

Steve Martin’s roots in the deep-snow market go way back to birth in Canada and then being raised in his hometown of Evanston, Wyoming. If you look him up on social media, you’ll see spectacular photos of high-flying action, but you’ll also notice his passion for all things snowmobiling. Steve had a very successful racing career, winning a Pro snocross championship and bringing home multiple X Games medals in both snocross and hillcross. He hasn’t let success go to his head, and people will find him to be very humble and ready to talk off the ear about sleds of anybody who’s willing to listen. He’s also a bit of a techno head, having produced some useful How-To videos that avid DIY wrenchers might like.

For more information visit the Ski-Doo Snowmobiles site

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