Top Enduro Circuit Signs Livestreaming Deal For 2022

snowmobile enduro racing
Image from the MIRA website.

The intense action of snowmobile enduro racing could get a lot more attention this coming winter, thanks to a deal its top sanctioning body has signed with a motorsports webcasting company.

The Michigan-based Midwest International Racing Association – or MIRA, as most people know it – announced on its social media that all four of this sanctioned race weekends this winter will be broadcast and streamed live by FloSports.

For the uninitiated, MIRA hosted enduro races have often been referred to as the equivalent to NASCAR on ice. Race teams compete on mile-or-less sized ice ovals for hundreds of laps. Pit stops, driver changes and other strategies make this form of racing particularly appealing to some motorsports fans. The big enduro race usually wraps up the race weekend at MIRA events, but the circuit also hosts several classes of shorter oval sprint racing as a part of program. It also will be a part of the FloSports package.

Enduro racing’s most prized event is the Soo I-500 in Sault Ste. Marie, held the first Saturday of February each year. Many sledheads have heard of that event, but the regular-season MIRA events are also very intriguing. Having them available for fans to watch live online will potentially grow its following.

FloSports will also be webcasting the Soo as well, but under a separate contract than regular MIRA events.

The MIRA season is scheduled to begin January 15-16 in Eagle River, Wisconsin, with the second annual run on the Derby track right after the World Championship of oval sprint racing. Two weeks later, the Extreme Powersports 250 will be at Gaylord, Michigan, on January 29-30.

After a short break in the schedule for the Soo I-500, the MIRA season picks back up with the EUP Merchants 250 in Kinross, Michigan, on February 12-13. The season wraps up in Lincoln, Michigan, for the FireRite 250 on February 19-20.

“Having FloSports streaming all 4 MIRA races is an opportunity for winter sports enthusiasts and race fans to experience all the excitement high octane snowmobile endurance and sprint racing has to offer,” the MIRA circuit said in its press release announcing the deal. “FloSports provides min. by min. coverage of high-speed snowmobile racing.”

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