Holeshot Products Acquired By Rox Speed FX

Rox Speed FX
Chris Olin, pictured at the Parts Unlimited NVP event with a Holeshot Products snowmobile in his Rox Speed FX booth.

Our sister publication Powersports Business broke some snowmobile news this morning by reporting that the Holeshots Products company has been acquired by Rox Speed FX.

The deal will keep alive and grow a lineup of products aimed at youth snowmobiles, according to Rox Speed FX owner and president Chris Olin.

“Right now, a stock 120 comes from the factory with a max speed of about 9 mph. With a few modifications, we can get them to 20 mph,” Olin told Powersports Business. “If a parent wants to do a motor mod, you can get up to 27 mph. Our goal is to grow handlebar risers, handlebars, throttle blocks, seat covers and gas caps in the youth segment with Holeshot. Right now the OEMs can’t keep up with the youth segment manufacturing-wise, so a lot of parents are looking to upgrade and mod older sleds. We want to fill that space with products from Holeshot by RoxSpeedFX.”

Aside from Mighty Mini line and other youth-sled parts, Holeshot Products has historically also marketed a cross-section of on-board storage bag for snowmobilers.

Powersports Business learned the news while attention the Parts Unlimited NVP Product Expo in Madison, Wisconsin, where Rox was among the vendors.

Rox Speed FX and Holeshot Products are both Minnesota-based brands with long histories in the snowmobile aftermarket world.

Rox was founded by Rocky Cutsforth in 1999 in the Grand Rapids, Minnesota, area. After his shocking death at an ATV photo shoot in 2010, his cousin Chris Olin took the helm of the business and has continued to expand it with products for the snowmobile, ATV and motorcycle markets.

Holeshot, meanwhile, has a history that dates back to Chris Carlson’s original Sportech Inc. brands in Elk River, Minnesota. When Sportech divested its aftermarket brands in 2011-12, it was purchased by Aaron Burquest, who in turn has now sold it to Olin/Rox.

Powersports Business is a trade magazine serving dealerships and others on the business side of the powersports market.

Editor’s Note: Every issue of Snow Goer magazine includes in-depth sled reports and comparisons, aftermarket gear and accessories reviews, riding destination articles, do-it-yourself repair information, snowmobile technology and more! This story is from the November 2021 issue’s Cold Tested department. Subscribe to Snow Goer now to receive issues delivered to your door or your computer for a low cost.

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